DRM to die slow, painful death?

Posted: February 6, 2007 in Uncategorized
DRM is widely hated by consumers due to limited (or no) capabilities to be entertained anytime, anywhere on any device. MaxPC never misses a chance to slam a device that utilizes DRM, such as Microsoft’s Zune player…which received a 6 out of 10 rating by the magazine this month, and they didn’t even mention if playback sounded good or not. All they could concentrate on was the fact that there was almost NO music for sale that could be purchased for it, and the "the Social" was one-and-done. You rip yer own, yer on your own, screw yer friends, sorry, cya…
 
Then we have Apple’s iPod. The 800 lbs gorilla that nobody can compete with. But if you want to purchase music for it, it must be from iTunes…and you can then literally forget about using any other playing device: just like DRM devices, you either keep using your iPod, or you throw away all that music you paid money for when you buy a different, incompatible device.
 
Note that it is widely regarded that iTunes is by far the most successful compressed-music store. They sell more songs than all other compressed-music distributors combined. The runaway winner, and embarrassingly so. And with that said, it should come as no surprise that Steve Jobs himself has stated that only 2% (that’s right…two out of every 100) of the songs being enjoyed on iPods worldwide were purchased. Um, this means that 98 of every 100 songs stored on iPods did NOT come from iTunes, the single most succesful online compressed-music store.
 
If 2% is a runaway success, where does that leave DRM music and entertainment? How will DRM ever make money for the copyright holders?
 
Even Steve Jobs agrees: DRM should die. But considering how scared the label execs have been for the last eight years, and how they will tighten their embrace of DRM even further to "save their intellectual property", DRM will be a slow, painful…and very expensive…death.
 
Some people just don’t know when to quit.
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